Kidde Unveils ‘Cause For Alarm™’ Campaign Mural Created By Renowned New York City Artist - Cey Adams

Globally renowned Artist - Cey Adams has created a powerful mural that is on display in the Bronx, in New York City, USA, through October 31, 2022. The basis for the art piece was the unimaginable statistic that fatal residential fires disproportionately affect black communities.

The mural’s intention is to spread awareness, prompt conversation and ultimately, inspire change in a community that has been impacted by fire safety inequity first-hand. It is infused with story, meaning and purpose to put a problem few know about on full display.

Cey Adams biography

New York City native and visionary Artist, Cey Adams, emerged from the downtown graffiti movement in the 1980s, alongside fellow artists - Jean-Michel Basquiat and Keith Haring.

Cey Adams has exhibited, lectured, and taught art workshops at institutions throughout the U.S.A.

A legend of his craft, Adams served as the founding Creative Director of Def Jam Recordings, where he ‘defined the visual culture of American Hip-Hop’, by creating the visual identities, album covers, logos and advertising campaigns for Beastie Boys, Run DMC, LL Cool J, Public Enemy, Notorious B.I.G., Maroon 5, and Jay-Z.

Cey Adams has exhibited, lectured, and taught art workshops at institutions throughout the U.S.A., including The Smithsonian National Museum of African American history and Culture, Museum of Modern Art New York, Brooklyn Museum, MoCA Los Angeles and more. 

Funds used towards smoke alarm donations

Cey Adams draws inspiration from 1960s pop art, vintage sign painting, and comics. His work focuses on themes including pop culture, brand identity, cultural, and community issues.

During the month of October 2022, for every post or re-share of the mural on social media (Facebook, Instagram, TikTok or Twitter) tagged @KiddeFireSafety with the hashtag #CauseForAlarm, a US$ 1 contribution towards smoke alarm donations will be made to the Bronx Community Foundation, up to a US$ 100,000 retail value.

How Kidde is supporting ‘Cause For Alarm™’ campaign

Kidde has teamed up with The Home Depot and other businesses to donate fire safety products to the FDNY Foundation and Habitat for Humanity, in order to ensure the life-saving products get into the hands of the communities that need them most.

For every Kidde alarm unit purchased at participating businesses through November 2022, a US$ 1 contribution will be made towards smoke alarm donations to communities in need, up to a total retail value of US$ 1 million.