In their second year of partnership with the National Volunteer Fire Council (NVFC), Anheuser-Busch has committed to donating more than 1.5 million cans of emergency drinking water in 2020 to volunteer fire departments across the country as they navigate unprecedented challenges.
This month, the first wave of deliveries – totaling more than one million cans – will be delivered to 151 fire departments across 38 states to help ensure local volunteer fire departments have the resources they need to prepare for wildfire season.
Emergency drinking water program
“We are proud to partner with the National Volunteer Fire Council and deeply appreciate the critical importance of the volunteer fire service – those who selflessly volunteer to protect their communities when they need it most,” said Adam Warrington, vice president of better world at Anheuser-Busch.
“Through our emergency drinking water program, we are able to utilize our production and distribution capabilities to provide necessary resources for members of the volunteer fire service. Alongside our wholesaler network, we will also continue to highlight the efforts and sacrifices of our nation’s brave firefighters and raise awareness on the challenges they face.” Anheuser-Busch teamed up with the NVFC in April 2019 to expand their disaster relief emergency drinking water program to provide critical hydration to the nation’s volunteer fire service.
Corporate social initiatives
It’s critical that firefighters are well-hydrated to ensure the proper level of response"
Engage for Good awarded the program a 2020 Silver Halo Award in the disaster prevention/relief category in recognition of the difference the program makes in the health and safety of firefighters. The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing. Warrington and NVFC CEO Heather Schafer were recently featured on Engage for Good’s Cause Talk Radio podcast to discuss the initiative.
“We appreciate Anheuser-Busch’s commitment to support our volunteer boots-on-the-ground responders in fighting our nation’s wildland fires, especially since many volunteer departments often work with limited budgets and resources,” said Steve Hirsch, chair of the NVFC. “It’s critical that firefighters are well-hydrated to ensure the proper level of response. Anheuser-Busch has been an outstanding partner, and we are excited to continue our relationship together through this invaluable program to support our volunteer firefighters’ health and safety.”
Commitment to supporting communities
Anheuser-Busch has longstanding commitment to supporting communities in times of need by providing emergency drinking water and supplies for relief efforts. Every year, the brewer periodically pauses beer production at their Cartersville, GA, and Fort Collins, CO, facilities to can clean, safe drinking water to be ready to help communities in times of disaster through their partnerships with the American Red Cross and the NVFC.
Since 1988, Anheuser-Busch and their wholesaler partners have donated more than 83 million cans of emergency drinking water to communities impacted by natural disasters and other crisis.