In their second year of partnership with the National Volunteer Fire Council (NVFC), Anheuser-Busch has committed to donating more than 1.5 million cans of emergency drinking water in 2020 to volunteer fire departments across the country as they navigate unprecedented challenges. This month, the first wave of deliveries – totaling more than one million cans – will be delivered to 151 fire departments across 38 states to help ensure local volunteer fire departments have the resources they need to prepare for wildfire season. Emergency drinking water program “We are proud to partner with the National Volunteer Fire Council and deeply appreciate the critical importance of the volunteer fire service – those who selflessly volunteer to protect their communities when they need it most,” said Adam Warrington, vice president of better world at Anheuser-Busch. “Through our emergency drinking water program, we are able to utilize our production and distribution capabilities to provide necessary resources for members of the volunteer fire service. Alongside our wholesaler network, we will also continue to highlight the efforts and sacrifices of our nation’s brave firefighters and raise awareness on the challenges they face.” Anheuser-Busch teamed up with the NVFC in April 2019 to expand their disaster relief emergency drinking water program to provide critical hydration to the nation’s volunteer fire service. Corporate social initiatives It’s critical that firefighters are well-hydrated to ensure the proper level of response" Engage for Good awarded the program a 2020 Silver Halo Award in the disaster prevention/relief category in recognition of the difference the program makes in the health and safety of firefighters. The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing. Warrington and NVFC CEO Heather Schafer were recently featured on Engage for Good’s Cause Talk Radio podcast to discuss the initiative. “We appreciate Anheuser-Busch’s commitment to support our volunteer boots-on-the-ground responders in fighting our nation’s wildland fires, especially since many volunteer departments often work with limited budgets and resources,” said Steve Hirsch, chair of the NVFC. “It’s critical that firefighters are well-hydrated to ensure the proper level of response. Anheuser-Busch has been an outstanding partner, and we are excited to continue our relationship together through this invaluable program to support our volunteer firefighters’ health and safety.” Commitment to supporting communities Anheuser-Busch has longstanding commitment to supporting communities in times of need by providing emergency drinking water and supplies for relief efforts. Every year, the brewer periodically pauses beer production at their Cartersville, GA, and Fort Collins, CO, facilities to can clean, safe drinking water to be ready to help communities in times of disaster through their partnerships with the American Red Cross and the NVFC. Since 1988, Anheuser-Busch and their wholesaler partners have donated more than 83 million cans of emergency drinking water to communities impacted by natural disasters and other crisis.
Anheuser-Busch announced the company is expanding its emergency drinking water program in partnership with the National Volunteer Fire Council (NVFC) to deliver critical hydration to volunteer firefighters across the country. The new partnership will kick off with a donation of one million cans of clean drinking water in support of volunteer fire departments in 2019, beginning this spring in advance of wildfire season. Critical Hydration For Firefighters As the country faces more natural disasters, like wildfires, it’s important to have more such programs" “As the country faces more natural disasters, like wildfires, it’s important to have more programs in place to help our emergency responders,” said Adam Warrington, Vice President of Corporate Social Responsibility at Anheuser-Busch. “With the evolution of our emergency drinking water program, we’re able to offer tangible support and necessary resources to those who are protecting our communities when they need it most.” Every year, Anheuser-Busch periodically pauses beer production to can emergency drinking water, to be ready to lend a helping hand during natural disasters and other crises. Building on this commitment, the brewer has teamed up with NVFC, the national association serving volunteer fire departments, to deploy its brewery resources and production expertise to deliver canned water to the nation’s volunteer firefighters. Safety Of Emergency Responders “Volunteer fire departments across the country are in need of our support,” said Heather Schafer, CEO of the NVFC. “Many Americans don’t realize that 65 percent of our nation’s firefighters are actually volunteers, with nearly 85 percent of fire departments being all or mostly volunteer. There’s plenty of support they need – but maintaining hydration during long incidents or disasters such as wildfires is a major concern for departments with limited budgets and resources. It’s been so powerful for us to team up with Anheuser-Busch in the evolution of this program to offer clean, safe drinking water to volunteer responders across the country.” The cans of emergency drinking water will be distributed by Anheuser-Busch’s wholesaler partners in 25 markets at the start of June to help volunteer departments prepare for the upcoming wildfire season. In partnership with Anheuser-Busch, the NVFC has identified and selected the most vulnerable markets across the nation to receive the initial water donation. The program will also leverage a rapid-response approach to support volunteer departments nationwide actively fighting wildfires throughout the year. Anheuser-Busch-NVFC-CFSI Partnership Together, Anheuser-Busch, the NVFC and CFSI will be raising awareness on the needs of local first responders Joining forces with Anheuser-Busch and the NVFC is the Congressional Fire Services Institute (CFSI), whose mission it is to educate members of Congress about the needs and challenges of our nation’s fire and emergency services. Together, Anheuser-Busch, the NVFC and CFSI will be raising awareness on the needs of local first responders – especially around hydration. “Hydration is critical for firefighter performance,” said Bill Webb, President of CFSI. “Dehydration can result in decreased physical and mental performance, as well as serious health consequences – a serious concern when lives are on the line. This program is addressing a huge issue that volunteer firefighters face. Without the right resources, hydration can be a matter of life or death.” Emergency Drinking Water Anheuser-Busch has a longstanding tradition of providing emergency drinking water and supplies for disaster relief efforts in partnership with the American Red Cross. Since 1988, Anheuser-Busch and their wholesaler partners have provided more than 80 million cans of water to U.S. communities affected by natural disasters nationwide.
ADT Inc., the provider of monitored security and interactive home and business automation solutions in the United States and Canada, announced a $100,000 contribution to the National Volunteer Fire Council (NVFC) to help raise awareness for recruitment of volunteer firefighters. “Emergency calls have more than tripled over the past few decades and volunteer firefighters are needed to meet the increasing call volume and demand,” said Heather Schafer, CEO, NVFC. “We are grateful ADT is partnering with us and sharing its resources to help volunteer fire departments across America.” Volunteers comprise 70 percent of all firefighters in the U.S. and donate an estimated $47 billion in services to their communities every yearAccording to the NVFC, volunteers comprise 70 percent of all firefighters in the U.S. and collectively donate an estimated $47 billion in services to their communities every year. Those communities depend on volunteers to be their first line of defence for many emergencies. Unfortunately, many local fire departments are struggling to meet staffing levels. More awareness about the benefits of being a volunteer firefighter can increase recruitment. Recognising the bravery of first responders “With October being National Fire Prevention Month, it’s a perfect time to recognise these brave men and women who selflessly save lives by rushing into burning buildings,” said Jochen Koedijk, Chief Marketing Officer, ADT. “Millions of ADT customers rely on first responders during emergencies, and we believe our partnership in protection with the NVFC can showcase these unsung heroes and enhance fire department recruitment.” With seven out of ten firefighters and emergency responders serving as volunteers, there are many opportunities to join. “It takes commitment and dedication to be a volunteer first responder, but the rewards are overwhelming. I encourage everyone to volunteer; our fire departments are open,” said Kevin D. Quinn, NVFC Chairman.