Samantha (Sammy) Steel
Kentec Electronics, a manufacturer of life-critical control systems, has welcomed Fortus Group Holdings (‘Fortus’) to its Kentec Authorized Distributor (KAD) scheme, providing the fire and security distributor with dedicated product training and support, enhancing its ability to provide comprehensive solutions to installers. The KAD scheme is a global network of specialists, experts and trained fire alarm distribution companies, that are recognized for their high levels of Kentec product knowledge and provide a full range of Kentec systems to suit all applications and building types. Ensuring fast delivery This exclusive network of distributors has been carefully selected to ensure installers and end-users receive expertly specified goods, and by holding stock locally ensure fast delivery and supply of products. Fortus recently doubled its size following the simultaneous acquisition of Enterprise Security Distributor, a UK based distributor, and RE:SURE Intelligence, a remote CCTV monitoring specialist, providing the business with an even wider range of expertise. Our goal is to make our distributors and installers’ lives easier through supporting their sales cycle" Sammy Steel, Head of UK Sales at Kentec, says with such a significant footprint across the UK and Ireland, Fortus is a business that is looking to grow: “Our goal is to make our distributors and installers’ lives easier through supporting their sales cycle, and the training and support delivered through the scheme achieves just that. We feel they are an important new addition to the scheme.” Security supply chain Mark Massie, Managing Director UK at Fortus, says becoming a KAD is further evidence of the business’ commitment to its customers: “Our KAD status shows our customers that we have the product knowledge and expertise to work with the most sophisticated Kentec systems, and that we value furthering professionalism in the industry through increased training.” Fortus is the largest privately owned B2B security supply chain company in the UK and Ireland, specializing in CCTV, intruder alarms and fire systems. Its expertise covers tailored solutions, project management and support for installation business of all sizes.
Kentec Electronics, a foremost manufacturer of life-critical control systems, has promoted Sammy Steel to the role of Head of UK Sales to further strengthen the company’s UK growth and footprint. In her new role, Sammy will lead, manage, and support the UK BDM sales team to achieve Kentec’s strategic sales plan. She will be working directly with installers, distributors, and end-users while strengthening the current UK customer base. A key part of the strategy includes focusing on both of Kentec’s partnering programs; one for installers and one for distributors. Kentec Installer Partner (KIP) Program The Kentec Installer Partner (KIP) program provides Kentec’s registered customers with wide-ranging bespoke training and best-in-class technical support, as well as dedicated software and enhanced product functionality; while the Kentec Authorised Distributors (KAD) program offers customers access to off-the-shelf service, local to them. Experience Sammy has 15 years of experience in the fire industry. Prior to becoming Head of UK Sales, Sammy was a Strategic Partner, focusing on Kentec’s sister company, Hochiki Corporation. She first joined Kentec three years ago. Authority Comments “I am very pleased to welcome Sammy in her new role,” says Derrick Hall, Director of Sales, Kentec Electronics. “Her dedication to our customers, as well as her wealth of experience and knowledge of Kentec and our values make her the perfect choice for this role.” Sammy says she is excited to get started: “Initially, my focus will be building successful working relationships with the UK sales team – and ultimately, my goal is for the UK to reach their full potential and for us to help our customers meet the needs of their life safety projects. I am passionate about this industry and really looking forward to getting back on the road and meeting with our UK customers.”