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Pierce Manufacturing Inc., an Oshkosh Corporation business, announced Reliant Fire Apparatus, Inc. has expanded its exclusive Pierce dealership territory to include all of Wisconsin in addition to its current coverage of southern Wisconsin and Iowa.

This expansion exemplifies Reliant Fire Apparatus’ position as a major provider of fire apparatus sales and service across the region.

guidance and support

Reliant Fire Apparatus has been a trusted Pierce dealer since its founding in 1994, delivering exceptional customer service, expert guidance, and reliable support to fire departments.

Headquartered in Slinger, Wisconsin, with a second facility in Des Moines, Iowa, the company’s dedicated team is well-versed in fire department operations and is committed to meeting the unique needs of its customers.

reliable service and customer care

For the past thirty years, Reliant Fire Apparatus has set the standard for reliable service and customer care,” said Bob Schulz, president of Pierce Manufacturing.

Their team embodies the values Pierce is known for integrity, innovation, and a commitment to empowering fire departments to serve their communities. We are excited to see Reliant bring their expertise to all of Wisconsin.”

state-of-the-art service center

The company’s expansion is expected to enhance its ability to serve fire departments with faster response times

Reliant Fire Apparatus’ dedication to customer service is emphasized by its state-of-the-art service center in Slinger, Wisconsin, and its extensive mobile service capabilities, including preventive maintenance and routine repairs, pump testing, and emergency repairs.

The company’s expansion is expected to enhance its ability to serve fire departments with faster response times, expanded resources, and unparalleled expertise and communication.

customer-first approach

Reliant Fire Apparatus has always focused on building trust and providing the highest level of support to our customers,” said Brett Krueger, CEO of Reliant Fire Apparatus.

This opportunity to serve fire departments across all of Wisconsin aligns with our mission to support our customers so they can focus on their mission. Reliant embodies a customer-first approach by delivering prompt, responsive, and dependable sales and service support through our dedicated team." 

exceptional sales and service standards

"We are excited to strengthen this commitment across Wisconsin as we continue to grow our partnership with Pierce Manufacturing.

Reliant Fire Apparatus is committed to maintaining its exceptional standards as it integrates its new territory. Plans include increasing sales and service support, recruiting additional team members, and deploying Pierce-certified technicians to ensure every department’s needs are met.

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