Anheuser-Busch and the National Volunteer Fire Council (NVFC) have been named a 2020 Silver Halo Award winner in the Disaster Prevention/Relief category for the Emergency Drinking Water for Wildland Firefighters program.
Keeping firefighters hydrated during long incidents or disasters such as wildfires is a critical need for fire departments, yet many volunteer departments struggle with limited budget and resources. To help departments meet this need, Anheuser-Busch teamed up with the NVFC in 2019 to create the Emergency Drinking Water for Wildland Firefighters program, which delivered over 1.5 million cans of water to volunteer firefighters across the country and will do so again in 2020.
Protecting communities from Wildfires
“We are honored to receive this award and for being part of this program that both fills a critical need for volunteer fire departments and highlights the amazing work of our nation’s volunteer firefighters as they protect our communities from wildfires and other disasters,” said NVFC chair Steve Hirsch. “We are thankful for Anheuser-Busch’s commitment to support the health and safety of our boots on the ground volunteer responders through this invaluable program.”
“Over the past year, we have been incredibly proud to work with our partners at the National Volunteer Fire Council and many of the heroes across the country who are protecting our communities through the volunteer fire service,” said Adam Warrington, Vice President of Better world at Anheuser-Busch. “Together with our wholesaler partners, we are looking forward to continuing to build on this partnership to raise awareness of the challenges our firefighters face and provide critical resources to those who serve our communities.”
Corporate social initiatives
Presented by Engage for Good, the Halo Awards are North America’s honor for corporate social initiatives and cause marketing. This marks the 18th year that Engage for Good has honored businesses and nonprofits with Halo Awards for doing well by doing good.
“This year’s recipients provide tangible examples of effective and innovative purpose-driven efforts and demonstrate the many ways companies and causes can collaborate to create meaningful business and social returns,” said Engage for Good President David Hessekiel.