Steve Barber

Sepura has been shortlisted for “Large Business of the Year” at the Cambridge News Business Excellence Awards 2020, a reward for achieving record revenues through significant sales around the world, including in the UK, the Netherlands, USA, Canada and Oman. The decision to recognize Sepura’s success is a milestone in their recovery from a challenging financial position in 2017. Since then, the company has succeeded in bringing class-leading products to market, achieving outstanding commercial success and recording year-on-year revenue growth. TETRA radio fleet Highlights of 2019 include: a new TETRA radio fleet for London’s Metropolitan Police Service – also Sepura’s largest ever European order, delivering new radios to their local force Cambridgeshire Police; winning 100% market share for police TETRA radios in the Netherlands, supplying a communications system into Heathrow Airport, and winning global business in Nepal, Singapore, Brazil and Australia, amongst others. Sepura shipped a record number of their SC Series TETRA radios worldwide in 2019 In the UK, Sepura have increased their market share to 65% of police radios, with over 85,000 radios recently ordered by UK police forces as they refresh their current radio fleets. The company’s radios are also used in NHS ambulances and regional air ambulance forces around the country. innovative software products In total Sepura shipped a record number of their SC Series TETRA radios worldwide in 2019. To complement the radios they developed innovative software products to help drive customers’ efficiencies and an applications environment to enhance this capability. “By ensuring that we have an outstanding team in place around the world, we can engage with each customer on a personal level, ensuring that we understand their needs before proposing solutions that match these requirements. In this manner we have been able to deliver world class solutions that our competition has not been able to match.” says Steve Barber, CEO at Sepura. dynamic, focused teams “Sepura is a Cambridge success story again; an SME dominating the European market and winning significant business at home and overseas against the competition of multi-billion dollar global technology companies, delivering more than 30% worldwide market share. Our dynamic, focused teams have provided creative support to our customers, resulting in Sepura winning significant new business, substantially growing the business and cementing our customer base.” Comments HR Director Joe McHugh. The Cambridge News Business Excellence Awards winners are announced at the Awards Dinner at Kings College on March 19th.

Sepura, the trusted TETRA solutions provider, is positioning itself to capture projected future growth in the PMR market, with the promotion of two experienced industry figures. Sepura has strengthened its senior management team with the appointment of Terence Ledger to Sales and Marketing Director to drive sales in Sepura's key growth markets, and Jane Farebrother as Finance Director to deliver the financial strategy and governance to support this growth. Delivering TETRA solutions across APAC In this role, he has overseen notable sales successes, including delivery of TETRA solutions to public safety organizationsJoining Sepura in 2011, Terence has driven the growth of Sepura's APAC business as Regional Director, based in Kuala Lumpur. In this role, he has overseen notable sales successes, including delivery of TETRA solutions to numerous public safety organizations, and complex commercial TETRA Systems and Solutions across APAC, while building a strong team to underpin Sepura's continued growth in the region. Prior to joining Sepura, Terence held a number of senior management and sales roles in telecoms companies in both Europe and APAC. Terence will be based in the company's Cambridge headquarters. On his new role as Sepura's Sales and Marketing Director, Terence said: "It is clear that there is a continuing growth opportunity for secure PMR in public safety and other critical national infrastructure organizations worldwide, with many countries having committed to supporting the standard moving forwards. Sepura is well positioned to support this demand, and I am looking forward to ensuring that we are providing the best communications solutions to meet the exacting standards that our customers require." Strategic financial leadership and experience Jane has many years' experience in our industry and has formed strong working relationships with Sepura's partners"Previously Head of Group Treasury, Jane has been with Sepura since 2005, and has worked in a number of senior roles within the finance function. Her appointment provides Sepura with the strategic financial leadership and industry experience to support the forecast growth in the business. Acting CEO Steve Barber said: "With this announcement, Sepura is further demonstrating the value of industry experience in the management team in providing governance and setting strategy. Terence has demonstrated a deep understanding of the TETRA market and has driven significant success for Sepura in the developing PMR market. “Jane has many years' experience in our industry and has formed strong working relationships with many of Sepura's partners. Together with our existing senior management team, they will make a major contribution to achieving the goals we have set and strengthening Sepura's influence in the PMR market."