This time last year, Wrapmate released the first-ever digital platform for vehicle wrap customers to get exact pricing on their specific vehicle and transact online. Shortly after that, they successfully launched a Buy Now, Pay Later solution with financing partner, Uplift, to bring monthly payment options to its customers in a first-of-its-kind e-commerce vehicle graphics experience.
Wrapmate is thrilled to announce a new custom product offering specifically for commercial vehicle dealerships. Packed with Wrapmate's proprietary core technology, this program offers dealerships an end-to-end ordering platform that creates a seamless, digital experience for dealers to sell vehicle graphics of all sizes directly to customers at the point of vehicle purchase.
Commercial vehicle customer
The Commercial Dealership Program offers a new revenue stream for dealers, making it more efficient and more lucrative when it comes to closing upsells on ancillary products. When a commercial vehicle customer visits a local dealership to purchase their desired van or truck, the salesperson can seamlessly offer the customer any graphics package through a simple portal powered by Wrapmate. Exact pricing is shown instantly for any graphic or wraps size across each vehicle, which already includes dealer incentives.
To make it even simpler for dealers to work with Wrapmate, the program begins with a comprehensive onboarding process to promote and implement the program, maximizing the upside potential for every dealership involved. As dealers close customers through the platform, all orders will be executed and fulfilled behind the scenes by Wrapmate. Once Wrapmate works through all project logistics, a local Wrapmate Pro will then complete the customer's installation utilizing best-in-class 3M vinyl materials.
Very influential dealers
We are beyond excited to provide commercial dealers all across the US with the effortless ability"
"We are beyond excited to provide commercial dealers all across the US with the effortless ability to offer wrap and graphic products to their customers," says Javier Lozano Jr., Chief Marketing Officer of Wrapmate. "With Wrapmate providing each individual dealership with all the tools they need to successfully sell graphics at the point of purchase, we're confident that graphics will become the most popular ancillary product for dealers as well as a great source of commission for individual sales reps."
After 6 months of piloting the program with some very influential dealers across the US, Wrapmate officially launches its full release. Early dealer groups have seen great success so far and have demonstrated that this program can generate new demand for vehicle graphics.
Early signs of success
"Since joining Wrapmate's Commercial Dealership Program, presenting customers with wraps and graphics at the point of vehicle purchase has been simple and seamless. Thanks to this turnkey solution Wrapmate has created, we've already completed a 10-vehicle graphics project for an Australian mining company," Eric Roberg explained, sales manager at Phil Long Ford of Denver.
Additionally, Adam Elenes from Velocity Vehicle Group shared, "Although we're very new to the dealer program, we're already seeing early signs of success. Within our first month of launch, we have a deal in the pipeline to complete wraps for 100 vehicles through Wrapmate's platform. We're looking forward to completing this order along with many others in the near future."
