Sepura FIRE RADIO

Sepura is carefully monitoring the impact of the Coronavirus pandemic and taking all necessary precautions to protect and support its employees and customers as they in turn protect and support the public. They are closely following UK government advice. Critical functions are being maintained in the office, supported by home-based teams as necessary to minimize the risk of infection whilst ensuring customer requirements can be met. warehousing, configuration and support Sepura’s main operations are undertaken in the UK with warehousing, configuration and support based at their secure site in Cambridge. Their key radio products are manufactured in Europe, and they have their own experienced staff embedded in local supply chains to facilitate and prioritize production. Despite the travel restrictions in place Sepura is currently able to source additional radios to replenish their inventory and meet customer demand. Sepura also has a number of official partners around the world who stock their products and who are able to support local customers. They continue supporting these partners with service and technical knowledge as they have always done. Sepura remains committed to supporting critical communications customers in these challenging times.

Sepura has hired Victor Rodrigues as Strategic Account Director for Southern Europe, confirming the company’s ambition to continue growing business in the region. Victor has extensive experience in global sales from an initial spell with Sepura, having provided TETRA radios to national police forces that are still in use across Southern Europe today, a testament to the radios’ durability. regional critical communications market Victor latterly headed up Sepura’s South American sales team, establishing the company as a major presence in the regional critical communications market and securing business with both public safety and commercial organizations in the region. This included providing radios and networks to support the 2014 FIFA World Cup in Brazil as well as regional police forces in Brazil, Argentina, Chile and Mexico. Before returning to Sepura in 2020, Victor was based in Barcelona, supplying technology including body worn cameras and Tasers to police and other public safety organisations in Southern Europe. “I see tremendous potential in the Southern European market with upcoming opportunities to provide Sepura’s newest generation of TETRA radios to critical communications users. I’m looking forward to working with our partners and customers to ensure that Sepura continues to be the radio of choice for public safety in Europe.” says Victor Rodrigues, Strategic Account Director for Sepura. best in class solutions Sales and Marketing Director, Terence Ledger added: “For Sepura it is vital to have the right resources in region. Victor’s experience and contacts in the market will be crucial to continue developing Sepura’s presence and ensuring that our customers have best in class solutions to support their operations. We are delighted to welcome Victor back as part of our great team at Sepura.”

Sepura has been shortlisted for “Large Business of the Year” at the Cambridge News Business Excellence Awards 2020, a reward for achieving record revenues through significant sales around the world, including in the UK, the Netherlands, USA, Canada and Oman. The decision to recognize Sepura’s success is a milestone in their recovery from a challenging financial position in 2017. Since then, the company has succeeded in bringing class-leading products to market, achieving outstanding commercial success and recording year-on-year revenue growth. TETRA radio fleet Highlights of 2019 include: a new TETRA radio fleet for London’s Metropolitan Police Service – also Sepura’s largest ever European order, delivering new radios to their local force Cambridgeshire Police; winning 100% market share for police TETRA radios in the Netherlands, supplying a communications system into Heathrow Airport, and winning global business in Nepal, Singapore, Brazil and Australia, amongst others. Sepura shipped a record number of their SC Series TETRA radios worldwide in 2019 In the UK, Sepura have increased their market share to 65% of police radios, with over 85,000 radios recently ordered by UK police forces as they refresh their current radio fleets. The company’s radios are also used in NHS ambulances and regional air ambulance forces around the country. innovative software products In total Sepura shipped a record number of their SC Series TETRA radios worldwide in 2019. To complement the radios they developed innovative software products to help drive customers’ efficiencies and an applications environment to enhance this capability. “By ensuring that we have an outstanding team in place around the world, we can engage with each customer on a personal level, ensuring that we understand their needs before proposing solutions that match these requirements. In this manner we have been able to deliver world class solutions that our competition has not been able to match.” says Steve Barber, CEO at Sepura. dynamic, focused teams “Sepura is a Cambridge success story again; an SME dominating the European market and winning significant business at home and overseas against the competition of multi-billion dollar global technology companies, delivering more than 30% worldwide market share. Our dynamic, focused teams have provided creative support to our customers, resulting in Sepura winning significant new business, substantially growing the business and cementing our customer base.” Comments HR Director Joe McHugh. The Cambridge News Business Excellence Awards winners are announced at the Awards Dinner at Kings College on March 19th.