Sepura has hired Victor Rodrigues as Strategic Account Director for Southern Europe, confirming the company’s ambition to continue growing business in the region. Victor has extensive experience in global sales from an initial spell with Sepura, having provided TETRA radios to national police forces that are still in use across Southern Europe today, a testament to the radios’ durability. regional critical communications market Victor latterly headed up Sepura’s South American sales team, establishing the company as a major presence in the regional critical communications market and securing business with both public safety and commercial organizations in the region. This included providing radios and networks to support the 2014 FIFA World Cup in Brazil as well as regional police forces in Brazil, Argentina, Chile and Mexico. Before returning to Sepura in 2020, Victor was based in Barcelona, supplying technology including body worn cameras and Tasers to police and other public safety organisations in Southern Europe. “I see tremendous potential in the Southern European market with upcoming opportunities to provide Sepura’s newest generation of TETRA radios to critical communications users. I’m looking forward to working with our partners and customers to ensure that Sepura continues to be the radio of choice for public safety in Europe.” says Victor Rodrigues, Strategic Account Director for Sepura. best in class solutions Sales and Marketing Director, Terence Ledger added: “For Sepura it is vital to have the right resources in region. Victor’s experience and contacts in the market will be crucial to continue developing Sepura’s presence and ensuring that our customers have best in class solutions to support their operations. We are delighted to welcome Victor back as part of our great team at Sepura.”
Following their initial integration of a TETRA system across the four airports in 2012, MAHB has decided to upgrade their hand-portable devices to the latest in TETRA technology, to enable further efficiency gains from the use of data applications. Sepura SC2 series radios The SC2 series radios are built for noisy environments such as airports, providing MAHB with clear communications whatever the weather, or air traffic levels. The SC2 series hand-portable radios are resilient, intelligent and durable, providing intuitive operation and outstanding performance, even in the toughest conditions. Submersible, waterproof and dustproof, Sepura SC2 radios have IP67 environmental protection ratings, Water Porting technology and an easy-clean design, allowing them to be rinsed in running water. The TETRA hand-portable radios are used across the airport to enhance safety and operations The TETRA hand-portable radios are used across the airport to enhance safety and operations, with multiple teams accessing the TETRA network, from customer service representatives to baggage handlers and check-in clerks. The airport is continuing to see the value and flexibility of their TETRA system with the ability to increase the number of users and upgrade their fleet to provide enhanced functionalities. TETRA Hand Portable Radios Azhari Mohd. Taib, Senior Manager, Malaysia Airports says, "We are very pleased with the SC21 Hand Portable Tetra Radio which is currently being used by our Airport CARE Ambassadors. As you know the airport environment can be very noisy, so we require a device that can provide powerful audio. The SC21 is also a very robust device and this is important to us as the airport is in operation 24/7.” He says, "The SC21 is also very compact making it easy for our staff to carry it around all the time thereby making it convenient to attend to the needs of airport guests in a timely fashion. The SC21 has certainly helped contribute to the Malaysia Airports Holdings Berhad (MAHB) ‘Happy Guests, Caring Hosts’ service culture.", Azhari Mohammad Taib, Senior Manager, Malaysia Airports (Sepang) SDN BHD. TETRA technology "We are pleased to see MAHB continuing close cooperation with Sepura on managing their communications effectively, they can now begin to see the benefits of next generation TETRA technology with their upgrade to SC2 Series terminals and we are excited to see what the future holds for data applications in airports", says Terence Ledger, Sales and Marketing Director, Sepura LLC.
Sintel Italia has announced a multi-year distribution agreement with Sepura, ensuring that Sintel will continue to supply Sepura’s TETRA terminals into the Italian critical communications market. As part of the agreement, Sintel Italia will establish a certified service centre for Sepura’s terminals, enhancing the support offered to mission critical users in Italy. The agreement will enable Sintel to add to the service portfolio currently provided to mission critical customers in Italy and ensure that regional users will have access to Sepura’s market-leading SC2 Series radios and an increasing portfolio of bespoke applications designed for public safety. Delivering secure communications devices Sepura’s Sales and Marketing Director, Terence Ledger, said: “Sepura continues to deliver secure, reliable communications devices to European critical communications users. Organizations throughout Europe including in the UK, The Netherlands and Germany have all recently invested in SC2 Series radios to take advantage of the excellent audio and ability to handle complex data. We look forward to further success with Sintel in the Italian market.” Sintel’s CEO Enzo D’Antona said: “We are delighted to renew our productive working relationship with Sepura. This will allow Italian public safety users to access market-leading communications devices, serviced in Italy and developed in the UK, to enable regional mission critical users to communicate safely and effectively.”
Sepura, the trusted TETRA solutions provider, is positioning itself to capture projected future growth in the PMR market, with the promotion of two experienced industry figures. Sepura has strengthened its senior management team with the appointment of Terence Ledger to Sales and Marketing Director to drive sales in Sepura's key growth markets, and Jane Farebrother as Finance Director to deliver the financial strategy and governance to support this growth. Delivering TETRA solutions across APAC In this role, he has overseen notable sales successes, including delivery of TETRA solutions to public safety organizationsJoining Sepura in 2011, Terence has driven the growth of Sepura's APAC business as Regional Director, based in Kuala Lumpur. In this role, he has overseen notable sales successes, including delivery of TETRA solutions to numerous public safety organizations, and complex commercial TETRA Systems and Solutions across APAC, while building a strong team to underpin Sepura's continued growth in the region. Prior to joining Sepura, Terence held a number of senior management and sales roles in telecoms companies in both Europe and APAC. Terence will be based in the company's Cambridge headquarters. On his new role as Sepura's Sales and Marketing Director, Terence said: "It is clear that there is a continuing growth opportunity for secure PMR in public safety and other critical national infrastructure organizations worldwide, with many countries having committed to supporting the standard moving forwards. Sepura is well positioned to support this demand, and I am looking forward to ensuring that we are providing the best communications solutions to meet the exacting standards that our customers require." Strategic financial leadership and experience Jane has many years' experience in our industry and has formed strong working relationships with Sepura's partners"Previously Head of Group Treasury, Jane has been with Sepura since 2005, and has worked in a number of senior roles within the finance function. Her appointment provides Sepura with the strategic financial leadership and industry experience to support the forecast growth in the business. Acting CEO Steve Barber said: "With this announcement, Sepura is further demonstrating the value of industry experience in the management team in providing governance and setting strategy. Terence has demonstrated a deep understanding of the TETRA market and has driven significant success for Sepura in the developing PMR market. “Jane has many years' experience in our industry and has formed strong working relationships with many of Sepura's partners. Together with our existing senior management team, they will make a major contribution to achieving the goals we have set and strengthening Sepura's influence in the PMR market."