Company News

Functional fire safety clothing is a new fashion statement

Published on 20 September 2010
OccuNomix Speed collection is becoming a new fashion statement
OccuNomix apparels have set a mark in the fashion world apart from safety and security industry    

Workers are not only wearing safety gear to protect them from occupational hazards, but motorcyclists, bicyclists and other outdoor fitness enthusiasts are wearing the apparel as well.

Safety apparel such as high visibility safety vests, pants and coveralls were primarily designed for workers performing high risk tasks within the mining, transportation, firefighter and construction industries, to name a few.  But, that's changing. Now, thanks to OccuNomix International's Speed Collection, a new trend is emerging.  Workers are not only wearing safety gear to protect them from occupational hazards, but motorcyclists, bicyclists and other outdoor fitness enthusiasts are wearing the apparel as well.

"As the global leader in design and manufacturing of safety apparel, we wanted to break tradition by designing a new line that is not only safe but fashionable. With innovative design and fabric technology, we are now able to offer products that have reflective capabilities with breathable material that provides a closer body fit. The garments are also waterproof and light enough to layer this line is very comfortable to wear and great for people exercising outdoors," said Jennifer McCoy, vice president of marketing and product development for OccuNomix International.

The new line of high visibility safety apparel is launching at a good time. According to the latest data published by the National Highway Traffic Safety Administration (i) (NHTSA), 47% of all motorcycles involved in fatal crashes collided with another type of motor vehicle in transport.  In two-vehicle crashes, 77% of the motorcycles involved were struck in the front.  52,000 bicyclists were injured in traffic in 2008 (up sharply from 43,000 in 2007).

"Now motorcyclists, bicyclists, walkers, runners and others enjoying the outdoors can wear the latest fashion trend while being more visible and safer.  It doesn't get much better than that," said McCoy.  

Download PDF Version

Other news
Related links
View all news from

Browse News by

Product CategoryMonthCompany
 
CountryEvents