Cub Cadet And TaskEasy Announce Free Lawn Mowing To First Responders And Emergency Workers

12 May 2020

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First responders and emergency workers risk their lives and wellbeing on the COVID-19 front lines every day to care for families, friends, and communities. To support these everyday heroes and shoulder some of their to-do lists at home, Cub Cadet is partnering with TaskEasy to offer them free lawn mowing.

Free lawn mowing service

Cub Cadet, a manufacturer of lawn care equipment, and TaskEasy, an on-demand lawn care service serving more than 12,000 U.S. cities, are offering a free month of lawn mowing service (up to two cuts, every other week) to doctors, nurses, paramedics, emergency medical technicians, police officers, and firefighters.

“Cub Cadet is inspired by the daily sacrifices made by our first responders and emergency healthcare professionals as they care for our communities,” said Heidi Ketvertis, Vice President of marketing, Cub Cadet. “Through this simple gesture of providing lawn mowing, heroes can return home with one less task to do. We hope this service helps them and their families during a challenging time.”

Reduces wildfire risk

To make the offer available, Cub Cadet is donating the costs for TaskEasy contractors for services provided to these front-line emergency workers, up to $200,000. Lawn service has been deemed an essential service nationwide because proper maintenance reduces wildfire risk from tall grasses, helps prevent pest infestations, and helps keep homes in a safe condition.

“Helping thousands of first responders while providing additional work to our contractors really motivates our team,” said Ken Davis, CEO and founder, TaskEasy. “This pandemic has disrupted ordinary life for every American in ways big and small. Through this partnership, Cub Cadet and TaskEasy are doing as much good as we can for those who are putting it all on the line for us.”

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INTERSCHUTZ Postponed Again to June 2022 Due to Pandemic

The dates for INTERSCHUTZ have been changed, with the event now taking place from June 20 to June 25, 2022. The decision to reschedule the world's renowned trade fair for the fire, rescue, civil protection and safety/security verticals was taken by Deutsche Messe, after a process of thorough deliberation and intensive discussion with key market players. INTERSCHUTZ In a context that has affected numerous other trade fairs and events taking place all over the world, the move was driven by the latest developments in the global status of the COVID 19 pandemic. Flagship trade fairs like INTERSCHUTZ have a long-range planning horizon and require a lead time of several months" "Flagship trade fairs like INTERSCHUTZ have a long-range planning horizon and require a lead time of several months. In addition, the industries that participate at INTERSCHUTZ, either as exhibitors or visitors, are among the people most heavily involved in dealing with the current pandemic across the globe," stated Dr. Andreas Gruchow, Member of the Deutsche Messe Managing Board. International trade event He adds, "INTERSCHUTZ takes place every five years. The community of people involved in fire and rescue services as well as civil protection has been eagerly awaiting the next edition of the event. Against this background, the decision to reschedule was a difficult one. But a series of intensive discussions with our partners and exhibitors as well as representatives of key visitor target groups made clear to us that this move was unavoidable.” Gruchow continues stating, “A staging of the event in the summer of 2022 has been welcomed by all stakeholders. This is the only way we can offer everyone the necessary planning security for their trade fair appearance. A flagship fair like this one thrives on a large number of international visitors and, in particular, face-to-face encounters. Based on the current international travel restrictions, our clients would not be able to adequately prepare for such a major, globally significant trade fair." Hybrid event The pandemic has made us all aware of the importance of the fire department, rescue services and civil protection" "The auspices for INTERSCHUTZ have been excellent for a long time," said Martin Folkerts, Global Director of INTERSCHUTZ at Deutsche Messe, adding "We had already signed up a record number of exhibitors for the originally planned edition of the event in June 2020. We are confident our exhibitors will now join us in organizing INTERSCHUTZ 2022, which will be staged for the first time as a hybrid event.” Martin further stated, “The pandemic has made us all aware of the importance of the fire department, rescue services and civil protection. In addition, we expect significant increases in investment in these sectors all over the world, which will present the ideal conditions for our marketplace. More than any other event, INTERSCHUTZ thrives on personal contact and direct networking. It is the platform for the worldwide community." Firefighting technology manufacturers welcome postponement "The manufacturers of firefighting technology within the VDMA expressly welcome the postponement of INTERSCHUTZ to 2022. For us, INTERSCHUTZ is the most important international trade fair for the industry. And our expectation is that it will seamlessly follow on from the great success of 2015. We are certain that the conditions will be in place in 2022,” said Dr. Bernd Scherer, Executive management member of the German Mechanical Engineering Industry Association (VDMA) and Managing Director VDMA Fire Fighting Equipment, commenting on the new date of INTERSCHUTZ in June 2022. Scherer adds, “Our highly innovative industry will have numerous exciting new products in its program by then. And the German and international visitors will make INTERSCHUTZ 2022 the big live event of the year as we know it," INTERSCHUTZ postponed due to COVID-19 pandemic Exhibitors also appreciate the direct contact with those who ultimately use their products and services" Dirk Aschenbrenner, President of the German Fire Protection Association (VFDB), also welcomes the decision to postpone INTERSCHUTZ until 2022. He said, "Our emergency services are and will continue to be extremely busy in the coming months. As we know, INTERSCHUTZ is always a welcome opportunity for thousands of them to obtain information, exchange experiences and network. None of this would be possible at present in this tense situation.” Dirk adds, “However, without the many visitors, including those from the non-material world, INTERSCHUTZ would not be what it has always been. Exhibitors also appreciate the direct contact with those who ultimately use their products and services. The industry needs this exchange between suppliers and users." Ensuring safety and security of People Dieter Siegel, the Chief Executive Officer of Rosenbauer International AG, also welcomed the new date set for INTERSCHUTZ to take place in the summer of 2022. Dieter stated, "Unfortunately, the COVID-19 crisis still has a firm grip on all of us and does not yet allow us to hold trade fairs and major events safely at the present time. However, the safety and health of people is of course our top priority as a system provider in firefighting and disaster protection.” Dieter adds, “We are, therefore, in favor of postponing INTERSCHUTZ until 2022, because we all want nothing more than an INTERSCHUTZ as we know it, an unforgettable trade show experience and a meeting place for fire departments from all over the world, without compromising on the safety of our customers, visitors and guests." The next INTERSCHUTZ international trade event is scheduled to take place from June 20 to June 25, 2022, at the Hannover Exhibition Grounds, in Messegelände, Hannover, Germany.

Strategic & Creative Firefighter Recruitment

The recruitment of firefighters is not cheap. While metrics and budgetary line items vary among the size of fire departments, the recruitment of one firefighter from the viewing of your recruitment materials on Day One through academy graduation to one full year on the job is very expensive. For a check up from the neck up, let's begin with two quizzes: The Ultimate Firefighter Recruitment & Retention Quiz Part 1: Is your department having difficulty recruiting qualified firefighters, possibly reaching near-crisis proportions? Have qualified candidates whom you want to hire declined your offer? Is the competition for qualified firefighter candidates in your area overly intense? Have you pondered thoughts of having to pay outlandish salaries, signing bonuses, premium fees to recruitment agencies, or even curtail hiring or raiding your competition? Does your recruitment and human resources departments need to learn how to recruit more strategically and creatively to solve your recruitment problems? Scoring: If you answered Yes to any of these questions, then your department may need to consider a paradigm shift of its recruitment efforts from the “same-old, same-old” to a comprehensive business model based on creative problem solving, aggressive marketing, and innovative thinking. Part 2: Is your recruitment and human resources staff… Armed with a dynamic interactive presentation that results in responses and interest by qualified applicants? Supported with a superior website, an online presence, and printed materials that actually get read? Regularly trained and exposed to new relationship and marketing strategies no matter how experienced they may be? Provided with one-on-one or small group marketing executive coaching? Mystery shopped or recorded as part of their performance appraisal? Scoring: If you answered No to any of these questions, then this is your first step to strategically and creatively improve your recruitment metrics.This unique marketing model may be up to an 180 degree reversal from what your department has been doing for decades No matter how good your recruitment and retention efforts may be, they could always be better. There is good news and bad news: The bad news is this unique marketing model may be up to an 180 degree reversal from what your department has been doing for decades. Your recruiters and human resources personnel are going to be reluctant to change. Warning The first words out of their mouths will be, “What! Are you crazy?” How receptive will your recruitment staff be to the task of having to unlearn the old recruitment techniques and replace them with a variety of new creative recruitment strategies based on the principles of behavioral psychology? 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What is your reaction when a candidate drops out midway through the training academy, or after one or two years feels being a firefighter is not the career for him or her? The Solution The firefighter recruiter as Marketeer. Fact: If the applicant doesn’t like you, he or she won’t consider your department. Why? We tend to do business with people we like; people who listen and convey they understand our needs, versus people who “talk at” us with a robotic presentation. Few fire departments actually have a formal strategic marketing plan in writing for its recruitment efforts But, there is a major problem: In the corporate world, recruiters usually receive a base salary plus commission for its placements. As an employee of a city, county, or municipal fire department, your key recruitment employees fall under a different compensation structure. Your employees probably have not received the intensive training in sales and marketing. 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Cub Cadet And TaskEasy Announce Free Lawn Mowing To First Responders And Emergency Workers

Free lawn mowing service

Reduces wildfire risk

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