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Superior’s Hilton Santa Fe apparel program bags ‘Image of the Year’ award

NAUMD honoured the Hilton Santa Fe apparel program as the Image of the Year 2009 in the IOY Awards ceremony held at the Hotel Ballys Las Vegas.

IOY Awards held at the Bally's Hotel in Las Vegas recognized uniform and image apparel industry leaders

North American Association of Uniform Manufacturers and Distributors (NAUMD) recognized Hilton Santa Fe apparel program as the ‘Image of the Year’ for 2009.

Superior Uniform Group Inc., the image apparel company announced that its customer, Hilton Santa Fe, took home a winning trophy from this year’s National Association of Uniform Manufacturers and Distributors (NAUMD) Image of the Year (IOY) Award ceremony. The IOY Awards, held on April 25 at the Bally's Hotel in Las Vegas, recognize leaders in the corporate uniform and image apparel industry.

Superior Uniform’s apparel program for Hilton Santa Fe at Buffalo Thunder won in the Hotels – Single Location category. The program includes apparel for the bellmen, doormen, front desk staff and guest room attendants. Superior Uniform’s designers collaborated with the hotel and the head of the Pueblo of Pojoaque to re-capture the true flavor of the Native American Pojoaque Heritage.

Superior Uniform’s apparel program for Hilton Santa Fe at Buffalo Thunder won in the Hotels – Single Location category

Judges evaluated each of the submissions using the following criteria:

  • Overall design excellence of the program;
  • Harmonious design within the environment where the outfits are worn and utilized;
  • Innovativeness of the overall design;
  • Effectiveness in meeting the image goals of the end-user;
  • And, innovative use of fabric, design and accessories to build an image fitting the corporation’s needs.

“Winning the 2009 IOY Award in the hotels category is a great honor,” said Richard Ross, director of sales and marketing of Hilton Santa Fe. “For Hilton, Buffalo Thunder represented an opportunity to infuse our legendary hospitality with the Pueblo of Pojoaque’s amazing sense of vision and a desire to manifest their culture, art and history in the project. Working with Superior Uniform’s designers helped us establish story telling opportunities with our guests and visitors through our uniforms.”

With 88 years of experience in the hospitality, lodging, gaming and food service industries, Superior Uniform’s designers have developed a reputation for understanding a customer’s specific requirements and branding goals. Superior Uniform utilizes a tiered approach to garment offerings, enabling a cost-effective solution to outfit hospitality staff from the front desk to maintenance.

“Superior was honored to support Hilton Santa Fe at Buffalo Thunder in reaching their goals,” said Janice Henry, Vice President of Design for Superior Uniform. “Working together with both Hilton Hotels and the Pueblo of Pojoaque, allowed our team to turn apparel into artwork. This unique and out of the box concept was a true accomplishment and proved to be a winning design.”

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