Pierce Manufacturing Inc., an Oshkosh Corporation business, is proud to announce the kickoff of the 2025 Pierce Road Rally, a cross country event featuring a rotating lineup of six advanced fire apparatus, hands-on experiences, one-on-one discussion with Pierce factory and dealer representatives, and an in-depth overview of the latest in fire service innovation.
Beginning Monday, April 14, in St. Charles, Missouri, with Pierce dealer MacQueen Emergency, the Road Rally will make stops nationwide before concluding at the Fire-Rescue International 2025 conference in Orlando, Florida, this August.
Pierce apparatus and technology up close
The Pierce Road Rally provides an immersive opportunity for firefighters and department decision-makers to experience Pierce apparatus and technology up close, offering valuable insights to help departments meet their community’s evolving emergency response needs.
“The Road Rally is more than a showcase—it’s a mobile experience designed to bring innovation directly to those who need it most,” said Bob Schulz, president of Pierce Manufacturing. “We’re excited to continue this tradition of engagement and education, supporting the fire service with access to cutting-edge equipment and hands-on learning across the country.”
Featured Fire Apparatus
Attendees can confirm which fire device will be featured at each location by viewing the up-to-date tour
Featured apparatus includes a variety of Pierce heavy-duty aerial ladder and tower trucks, heavy-duty rescue and PUC™ pumpers, and a Pierce Volterra™ electric pumper.
Attendees can confirm which fire apparatus will be featured at each location by viewing the most up-to-date tour schedule details.
Spotlight on Advanced Technology
Pierce Road Rally attendees will have the opportunity to explore and discuss directly with Pierce factory and dealer representatives a wide array of innovative fire apparatus technology, including:
- TAK-4 T3™ Independent Rear Suspension with Tight Turning Technology: Now available with aluminum wheels and disc brakes, offering tire-chain clearance and outstanding maneuverability.
- Heavy-Duty HVAC System: Designed to cool the crew cab quickly, ideal for departments operating in hot temperatures by incorporating a roof-mounted condenser with electric fans.
- Pierce Volterra Electric Pumper: Learn more about the patented technology and key components of Pierce’s electric fire truck.
- PACCAR MX-13 Big Block Engine: Exclusively available on Pierce Enforcer, Saber and Velocity® chassis, this diesel engine offers durability and industry-pioneering performance.
- ClearSky Intelligence™ Connectivity Solution: Offers remote access to vehicle diagnostics, operational data, and maintenance insights from any location.
- HiViz Connect Warning Light System: Seamlessly integrates with the Pierce Command Zone™ system for advanced emergency warning lighting control.
Each Road Rally event is hosted in partnership with authorized Pierce dealers and tailored to give departments across the country access to meaningful conversations with product experts, Pierce team members, and industry peers.
