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In An Emergency, Communicating Exact Location Is Easy Using what3words

Working to organize events around the world in the music industry, Chris Sheldrick struggled with the challenge of bands and equipment constantly getting lost on the way to venues and festival locations. It became clear that street addresses were not good enough, and there needed to be a better way to communicate locations. GPS coordinates are hard for people to input into devices and nearly impossible to give correctly over the phone. Sheldrick sat down with a friend and devised a solution as...