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Recent Study Reveals That 54% Of UK Fire & Rescue Services Struggle To Record Social Media Response Times

According to a recent study, just over half (54%) of UK Fire and Rescue Services struggle to record their response times to inbound messages and enquiries across their social media channels. With inbound enquiries from residents and other stakeholders increasing overall and the number of social media accounts being managed by the services also on the rise, tracking KPIs such as response time is key to effectively serving stakeholder needs on social. Social media is a vital channel to communicat...