LENZING AG

Lenzing – The Lenzing Group, the supplier of sustainably produced specialty fibers, achieved first place in the “Hot Button Ranking” of the Canadian non-profit organization Canopy, thus confirming its pioneering role in the areas of sustainability and responsible wood and pulp sourcing. Lenzing can also once again celebrate a dark green shirt, synonymous with the highest category. Selection criteria In this ranking, which receives a lot of attention in the textile and apparel industry, Canopy evaluates the world’s 34 largest producers of cellulosic fibers in terms of their sustainable wood and pulp sourcing, their efforts in the use of alternative raw materials, and their achievements in the protection of ancient and endangered forests. Resource preservation is a key element of Lenzing’s corporate strategy and is at the core of its innovation agenda. The sustainable production of TENCEL™, VEOCEL™, and LENZING™ ECOVERO™ branded specialty fibers is based on these principles.  Sustainable solutions We work hard to make our industries more sustainable and to drive the transformation of the textile business" “We are very pleased that the steps we are taking as the Lenzing Group to continuously improve and find solutions to the most pressing problems of our time are being seen and honored,” said Robert van de Kerkhof, Chief Commercial Officer of Fiber of the Lenzing Group. “We are working hard to make our industries even more sustainable and to drive the transformation of the textile business model from linear to circular. Further efforts from the entire industry are needed for this transformation to take place,” van de Kerkhof said.  Efficient use of resources  Wood and the pulp derived from it are the most important raw materials for the sustainable production of cellulosic fibers from Lenzing. The Lenzing Group assumes responsibility by striving for sustainable procurement based on environmental certificates and responsible and efficient use of these valuable resources. Lenzing sources wood and dissolving pulp from sustainably managed forests and plantations and not from ancient, protected, or endangered forests. Promoting the circular economy  Lenzing is driving the industry toward a fully circular economy by striving to give waste a new life With its REFIBRA™ and Eco-Cycle technologies, Lenzing offers solutions for transforming the textile and nonwoven industries towards a circular economy. In line with its vision for the circular economy, “We give waste a new life. Every day.” Lenzing is driving the industry toward a fully circular economy by striving to give waste a new life in all aspects of its core business and developing circular solutions together with potential partners inside and outside the current value chain. A milestone on this path is the cooperation with the Swedish pulp producer Södra. The two global market pioneers, who have been proactively promoting the circular economy in the fashion industry for many years, are joining forces to give the topic a further boost and make a decisive contribution to solving the global textile waste problem by making fibers from post-consumer textiles. lyocell fibers Currently, Lenzing offers lyocell fibers made from 30 percent recycled cotton waste. The company aims to launch lyocell, modal, and viscose staple fibers with up to 50 percent recycled post-consumer content on a commercial scale by 2025 and to develop a new circular business model by closing the loops for post-consumer waste. By 2025, the company plans to enter into further partnerships with 25 key supply chain companies, which again exemplifies Lenzing’s ambitious path in climate protection and the circular economy. 

Under the motto ‘Space for Innovation’, Techtextil, the globally renowned international trade fair for technical textiles and non-wovens, presented the entire spectrum of technical textiles, functional apparel textiles, and textile technologies and their potential applications, earlier this year, from the 14th to 17th May 2019. Techtextil 2019 As one of the long-term international exhibitors, Lenzing participated in the event and introduced their LENZING fibers and products to the industry partners. Key highlights from the Techtextil 2019 event included the press conference, attended by over 40 journalists and hosted by Marina Crnoja-Cosic, Head of Application Development at Lenzing AG, which covered Lenzing’s botanic solution for aquatic farming to reduce plastic in the sea, where mussel nets application was first announced. Post the press conference, the Innovation Roadshow presentation offered key insights on the best sustainable solutions by Birgit Schnetzlinger, Segment Manager Footwear, Global Business Management New Business Areas at Lenzing AG. Bernard Philipp Alowonou, Vice President Global Business Management - New Business Areas at Lenzing AG, also spoke in a forum about synthetic change makers and the future of wood-based fibers, sharing insightful opinions on sustainable textile industry. LENZING branded fibers At the event, Lenzing’s exhibition focused on protective wear and work wear From agriculture, packaging, and engineered products, to protective wear and work wear, the LENZING branded fibers serve a wide range of various industrial applications. At the event, Lenzing’s exhibition focused on protective wear and work wear, showcasing the product developments for polo shirts. With LENZING branded fibers, it is possible to generate bright and long-lasting colors for clothing and even produce work wear clothes with many intensive colors, ranging from bright red to lush green and deep blue. Driving sustainability More importantly, the fibers from LENZING help brands to drive sustainability at root, as the fibers are derived from the renewable raw material wood and made in environmentally sound production processes. Techtextil 2019 offered a great platform for the industry players to showcase technical textiles for architecture, the automotive industry, construction, clothing, and many others. It was also a valuable platform for Lenzing to network with a wide range of companies, all with similar values and ethics, and raise awareness on LENZING fibers.

The Dornbirn GFC Innovation Congress expanded to hosting a startup event on 11-12 September this year, providing a platform for 25 startups and partners worldwide. The event allowed participants to refresh their understanding of the industry and effectively network with other companies. The startups were selected around the world based on their unique technology, innovative products, and services as well as their commitment to inspire the movement in the industry. Wearables and sustainable clothing The event included startups from very diverse industries, from smart fabrics and textiles to sports and outdoor tech, wearables and sustainable clothing as well as recycling technologies. The winning team can also receive consulting services and further support Lenzing Group, as a producer of cellulose fibers and sustainable innovations in this field, supported the event by taking part in the jury for the startup competition and sponsoring prizes for the three top projects. The winning team can also receive consulting services and further support as part of the award by PricewaterhouseCoopers. Driving a sustainable future Pia Muhrer, the Head of Business Models & Growth Partnerships for Lenzing and juror at the event comments, “It was a great opportunity to get in contact with all those innovative entrepreneurs and great visionaries. We are glad to have had the chance to be a sponsor of this event and to find new ways for cooperation opportunities to boost our business.” The event allowed participants to network and engage with others to allow for further developments and growth, especially in the textile and fiber industry. What made this possible were the talks within and out of the event, enabling the establishment of various connections and relationships that could strengthen and enhance business. Lenzing looks forward to engaging more up-and-coming players who will play a key role in driving a sustainable future.