Haix launches new logo, new strategy and new target groups
Published on 10 October 2011
HAIX is restructuring its whole presence. From October 2011 on, the innovative Bavarian professional shoe manufacturer will appear with a new logo and a new strategy.
At the same time, HAIX is announcing the introduction of a completely new product line. The "Black Eagle" combines running shoe technology with the ingenious HAIX® functionality: light, athletic, multifunctional. Two series and three different heights for all the needs that a shoe for professionals has to meet - during and after work: with a rubber sole resistant to oil and petrol, the double hole frame system to stabilize the foot, shock absorbing in the heel area, energy return system for the effective application of energy, stone shield system, speed lacing, air conditioning system, waterproof and breathable thanks to GoreTex®.
With the PROTECTOR ALPIN, the AIRPOWER® R90 and the FIRE HERO® Vario, three new products have just come onto the market.
It has been years since HAIX acted as a supplier solely to authorities, institutions and experts. "Thanks to our outstanding image for quality and function, we have been able to reach a wide range of additional customers in the last few years. And this is just the beginning!" adds Mr Haimerl. The company objectives written in the new business plan provide for this and point the way. With new planned product lines and creative further development of the existing sectors, growth is expected to continue in the double-digit percentage range, as in past financial years.
Since the previous appearance with two logos repeatedly caused confusion among customers regarding exact brand identification, the two company symbols have been combined to form one common logo.
Life is defined by change. It is not only in this regard that HAIX has always been an exceptionally spirited company. The company motto given by Ewald Haimerl, "One team, one company, one objective", also applies in this case more than ever before.
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