Midas Safety, a private label supplier of hand-protection to more than 50 countries in the world, has expanded its global marketing team with the appointment of Andrew Blackburn as Global Marketing Director and Diane Dawkins as Global Marketing Manager. Both are joining to support Midas Safety’s strong growth and drive increased brand awareness.
About Midas Safety
Founded in 1979, Midas Safety is a global, vertically integrated manufacturer of safety gloves and arm protection, leading in compliance, innovation and sustainability.
It has factories located in multiple locations in Asia with investments in modern and efficient manufacturing plants, robotics and hybrid glove capabilities.
Andrew Blackburn
As Global Marketing Director, Andrew will be responsible for overseeing and delivering the global marketing strategy
Andrew Blackburn brings a wealth of experience to the group, having spent over ten years at Fortune 100 corporate companies in leadership roles. As Global Marketing Director, Andrew will be responsible for overseeing and delivering the global marketing strategy.
Andrew Blackburn commented: “I’m delighted to join Midas Safety to further reinforce its position as a leader in the manufacturing of safety gloves and arm protection, through building on its innovations, technology, manufacturing excellence, and sustainability agenda.”
Diane Dawkins
Previously having also worked at Fortune 100 corporate companies, Diane Dawkins is an experienced marketing practitioner and strategist with over 20 years of experience in the global supply chain industry and leading PPE brands, implementing marketing and communications solutions to modernise and develop best-in-class practices.
At Midas Safety, Diane will be planning and implementing strategies and campaigns to increase customer engagement and drive sales.
CEO’s comments
Hussain Kassam, CEO of Midas Safety, commented: “I’m delighted to welcome Andrew and Diane to our global marketing team, who have both joined us at a very exciting time for the group as we look to continue our global expansion and increase market share.
"They both bring an impressive track-record to the company and I’m confident that with their experience they will be instrumental in leading our next phase of growth.”