Articles by Andreas Zuege
REAS is a joint production between Italian trade fair company Centro Fiera di Montichiari and Deutsche Messe Things are looking decidedly good for the upcoming REAS powered by INTERSCHUTZ trade show. Two months out from opening day, the organiser can already confirm that Italy’s leading platform for the rescue services and civil and fire protection will again feature exhibits from over 200 companies. Among them will be a significant number of German companies, who will use the Montichiari-based event to grow their presence in the Italian market. There will also be a solid contingent of German visitors, including a delegation from the German Fire Protection Association (GFPA). Place for networking and knowledge transfer “The show has gone from strength to strength in the last five years in terms of the number and quality of visitors and exhibitors,” said Andreas Züge, the General Manager of Deutsche Messe AG’s Italian subsidiary, Hannover Fairs International. “And thanks to its partnership with INTERSCHUTZ, it has now risen to international prominence. Of course, REAS is not just about company exhibits. Knowledge transfer and networking are also high on the agenda. All this makes it the most important platform for civil, rescue, fire and workplace protection solutions in southern Europe.” GFPA President Dirk Aschenbrenner sees both REAS and INTERSCHUTZ as vitally important catalysts for international technology and knowledge transfer GFPA President Dirk Aschenbrenner sees both REAS and INTERSCHUTZ as vitally important catalysts for international technology and knowledge transfer: “Even today’s advanced online communication and video conferencing tools can’t compete with trade shows as a means of sharing knowledge and making real connections with vast numbers of peers from around the world.” Skills development courses for disaster relief volunteers The thematic focus of REAS powered by INTERSCHUTZ is on civil protection. A number of organisations, including the Italian Red Cross, will be offering seminars and skills development courses for disaster relief volunteers as part of the show’s comprehensive program of lectures, workshops and panel discussions. REAS is a joint production between Italian trade fair company Centro Fiera di Montichiari and Deutsche Messe. The show spans a display area of over 20,000 square meters (215,000 sq. ft). Among the German exhibitors are companies such as Haix, Weinmann, DISC-O-BED, Lanco Dr. Lange GmbH & Co. KG and RND sportive GmbH. This year’s GFPA delegation will be led by Dirk Aschenbrenner and Claus Lange, who is also a member of the GFPA’s executive committee and the Fire Chief of the city of Hannover. Most of the visitors at REAS hail from Italy. They include senior executives from manufacturing and distribution companies, public authorities and institutions, and non-governmental emergency services organisations.
The event was able to build on its leading position both in terms of numbers and content More buyers and more visitors from abroad from emergency services, civil defence and fire protection – that is the positive upshot of “REAS powered by INTERSCHUTZ” – Italy’s leading trade fair for civil protection and rescue services. The event was able to build on its leading position both in terms of numbers and content. Over the three-day show, more than 23,000 trade visitors and industry experts travelled to Centro Fiera in Montichiari to learn about and network on the latest disaster management technologies and in-field experience vis-à-vis rescue services, civil protection and fire protection. Purpose of REAS “REAS is devoted to institutions, professionals and volunteer helpers,” says Germano Giancarli, Chairman of Centro Fiera. “The fair serves as a showcase for high-quality products and services – all of which serve to underscore the competitiveness of our companies. We are proud that REAS is proving to be both a reference point and a key port of call for a sector that is becoming strategically more important every year.” The renewed increase in the percentage of high-calibre buyers and foreign trade visitors is one of the successes in the five-year partnership between Centro Fiera di Montichiari and the INTERSCHUTZ organizers at Deutsche Messe. The aim of the cooperation is to strengthen the REAS brand on European markets and create a continuous exchange of information between Italy and Germany in the field of civil protection and emergency management. Five years of partnership “After five years of partnership between Centro Fiera di Montichiari and Deutsche Messe, REAS has taken another step on the road to internationalisation,” says Andreas Züge, General Manager of Fiera di Hannover – the Italian subsidiary of Deutsche Messe. He added: “REAS is the only event of national and international importance in this field. The attendance of numerous international delegations has resulted in stable cooperation, even friendships between Italian and foreign specialists, thus making an important contribution to building a true disaster management community.” Supporting workshops The event’s supporting workshops concentrated on the importance of efficient coordination between public authorities, government units and organisations. To this end, the practical experience of various European countries was examined and the various standards within the EU compared. “Connected thoughts and actions are becoming increasingly important within the context of international cooperation,” explains Claus Lange, head of the vfdb delegation and Director of the Hanover Fire Department. “REAS represents an ideal platform for the intensive sharing of expertise between the various organisations involved in dealing with emergencies, which unfortunately are becoming ever more common.” The great success of REAS 2017 will serve as the starting point for preparations for the next REAS powered by INTERSCHUTZ – from 5 to 7 October 2018.