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Sprue’s packaging manager joins packaging experts from global brands at Packaging Innovations Show and Conference

Published on 24 January 2013
Simon has the core role in creating the Sprue corporate brand
Sprue will demonstrate its range of Fire Brigade approved smoke alarms at Packaging Innovations Conference 2013

Simon McMahon, graphic and packaging manager at Sprue Safety Products, will be joining a prestigious line-up of packaging experts from global brands at this year’s Packaging Innovations Show and Conference at the NEC (February 27th and 28th) to demonstrate how the home safety products specialist has revolutionised the shopping experience and manner of purchase for their range of Fire Brigade approved smoke alarms.

Alongside experts from brands including Procter & Gamble, Waitrose, Heineken International, Space NK, Nestlé and Kingfisher, Simon will share his experience and ideas on the significant challenges being faced by the industry today in response to demand for more practical contributions at the conference’s sessions.

Simon has the core role in creating the Sprue corporate brand, the reworking of Sprue’s leading product brands including FireAngel and First Alert and the implementation of each brand into a refreshed consumer offering.

An enthusiastic advocate of in-house design, Simon builds on graphic design resources that are deeply united and highly focussed within the business. He specialises personally in branding and packaging/POS, bringing the two together to create highly effective in-store merchandising solutions.

The latest result can be seen in B&Q stores across the UK, where displays of FireAngel and First Alert smoke and carbon monoxide alarms have been revolutionised. New eye-catching product bays have been created to educate shoppers with vital information, advice and clear coding to simplify their purchasing decision.

Simon explains: “Many see smoke and carbon monoxide alarms as a ‘rather dull, grudge purchase’. But the fact is, they can make the difference between life and death, so it’s essential that displays and packaging are in tune with customer needs to attract the attention of the consumer, while at the same time offering them an informative solution that empowers their decision.”

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