Protex Arabia was launched in response to increased demands for fire services and alarm systems
Saudi Arabia’s homeland security market is forecast to become the second largest in the world after the United States, with an expected worth of a massive US$97 billion in the next 7 years.
This equates to a massive US$12 billion spend per year, highlighting very real business opportunities in this rapidly evolving market.
As tensions increase in the security environment around the Middle East, authorities are now ramping up efforts to source the latest in counter measures and security systems to meet their increased needs. Security fences, thermal scanners, monitoring and surveillance systems, biometric readers and specialised arms and hazard control equipment are in high demand as measures are sought to protect pipelines, oil and industrial installations, as well as air and sea ports. Saudi Arabia supplies the majority of the world’s crude oil and 50% of its GDP being contributed by the oil and gas sector, the security of this sector alone is a very real risk to the Kingdom.
The construction industry in Saudi Arabia, has also seen an increased awareness of the problems and enforcement of safety regulations, due to the number of major projects underway in Saudi Arabia, including the US$6 billion development of the Makkah-Madinah Railway, the expansion of King Abdulaziz International Airport and the development of Jeddah Islamic Seaport. These projects have lead to a boom in demand for safety training and equipment, fire services, detection and alarm systems.
Protex Arabia gives firms with a serious interest in the fire markets the opportunity to meet with the key decision makers in the Kingdom
In response to these market developments, the first international trade exhibition to focus on fire, safety and protection in the Kingdom of Saudi Arabia, Protex Arabia 2011 was launched. The event took place at the Jeddah Centre for Forums and Events and has been inspired by the outstanding demand from both local and international market leaders such as Firex, NAFFCO, Harco, Bosch, SFFECO and Dupont, who have recognised the long-standing need for a platform of this sort in Saudi Arabia. The event, run jointly by two market leading organisers - The CWC Group and Al-Harithy Company for Exhibitions - focused on the three areas that are the fastest growing sectors and crucial to the Kingdom; commercial, IT and aviation security, homeland security & policing, fire and rescue and health and safety. Trade professionals could enter the exhibition for free by registering online, or alternatively on-site at the exhibition venue.
Saudi Arabia has vast opportunities for international companies looking to expand their business in the region and internationally. “To win business in Saudi Arabia, companies must be present and showcase products and services in the Kingdom, meet the people, the agents, representatives and the customers who will affect decisions,” says The CWC Group’s Exhibitions Director, Rob Percival. “Protex Arabia gives all firms with a serious interest in the fire, safety and protection markets, the opportunity to meet with the key decision makers in the Kingdom and discuss and gather first-hand information about state-of-the-art technologies and services, whilst also networking with the biggest international companies of the industry,” he adds.
The site of Protex Arabia 2011, the state-of-the-art Jeddah Centre for Forums and Events, is the Kingdom’s modern international exhibition centre tailor-made for big international trade shows. The exhibition complex included an interactive demonstration area, allowing special outdoor demonstrations and live displays. Protex Arabia was the first opportunity in the Kingdom to view special demonstrations of the latest unmanned drone technology, thanks to leading Saudi systems integrator SecuTronic, as well as presentations from armoured Hummer manufactures, CCTV, the Police K9 unit and fire service. In addition to this, SFFECO hosted an awards ceremony for exhibitors awarded special contributions to the industry.