Superior Uniform Group joins hands with International Women’s Apparel,a Hartmarx company
Published on 23 October 2007
Superior Uniform Group formed an alliance with the International Women’s Apparel Inc., a subsidiary of Hartmarx Corporation, to market and sell selected brands of clothing and accessories.
Superior Uniform Group announces an exclusive alliance with International Women’s Apparel Inc., a subsidiary of Hartmarx Corporation to market and sell select branded clothing and accessories manufactured and marketed by the Hartmarx family of companies.
Superior will work with Hartmarx to sell the brands including, but not limited to, Palm Beach, Hart Schaffner Marx, Austin Reed, Perry Ellis, Tommy Hilfiger, Nicklaus, Hawksley and Wight, and Pusser’s of the West Indies to the hospitality and lodging markets that are currently being served by Superior.
“We decided to ally with Superior due to their outstanding reputation for providing quality garments and service to the hospitality and lodging markets,” says Tom Hall, President of International Women’s Apparel of Hartmarx.
“We are excited about the opportunity that this alliance brings to both companies," commented Michael Benstock, CEO of Superior. “The combination of our product line augmented by the Hartmarx products will bring to our markets what has long been demanded. Our intent is to make the Hartmarx products available to a select group of customers by invitation only. This partnership will enhance an already outstanding world-class experience for Superior’s customers. We look forward to a long and beneficial association with International Women's Apparel and Hartmarx.”
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