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Sprue Aegis wins National Champion title in the European Business Awards

Published on 17 September 2014
Sprue was formed in 1998 as a start-up with the ambition to build a world-class consumer safety products business focused on the smoke alarm market
The European Business Awards now in its 8th year is engaged with over 24,000 businesses from 33 European countries

Coventry-based Sprue Aegis plc has been recently named as a National Champion in The European Business Awards sponsored by RSM International; a prestigious competition supported by business leaders, academics, media and political representatives from across Europe.  

The European Business Awards, now in its 8th year, engaged with over 24,000 businesses from 33 European countries this year and 709 companies from across Europe have been named recently as National Champions; going through to the second phase of the competition.

Sprue was formed in 1998 as a start-up with the ambition to build a world-class consumer safety products business focused on the smoke alarm market.

With a commitment to developing innovative products that would change consumers’ perception of smoke alarms by providing technologically advanced and aesthetically pleasing alternatives, Sprue has grown rapidly since 1998 to become one of Europe’s leading home safety products suppliers.

Managing Director, Nick Rutter, commented: “We’re very proud to be selected to represent the UK as a National Champion. To compete alongside the best businesses in the country is a great honour. The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies and we are now looking forward to the next round of the judging process where we can explain in more depth how we are achieving business success.”

Adrian Tripp, CEO of the European Business Awards said: “Congratulations to Sprue Aegis, it is a great achievement to be named National Champion and we wish them luck in the next stage. The European Business Awards is going from strength to strength, inspiring businesses to greater success and helping to improve the competitive edge of companies across Europe.”

Jean Stephens, CEO of RSM International, said: “Every year this competition gets tougher and more competitive as more companies, of varied sizes and across all sectors, choose to compete in this prestigious competition. With the increased number of entries and countries, this year looks to become the toughest Awards yet.  It will be exciting to watch as we move through to the next round.”

A panel of judges made up of Europe-wide business leaders, academics and entrepreneurs will view the National Champions’ videos, and award the best of this group the coveted ‘Ruban d’Honneur’ status. Ruban d’Honneur recipients will then go on to the grand final in 2015. All of the National Champions will also take part in a public vote to decide ‘Public Champions’ for each country. Last year over 93,000 votes were cast, and over 400,000 people visited the EBA website during the competition.

Supported since their inception by lead sponsor and promoter RSM International, the seventh largest audit, tax and advisory network worldwide with a major presence across Europe , the European Business Awards was set up to recognise and reward excellence, best practice and innovation across the European business community.

For more information on the Awards and its winners, please visit and follow us on twitter at @rsmEBA

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