North Yorkshire Fire and Rescue Service to support CFOA Road Safety for raising awareness
Published on 3 June 2015
Between the 8th and 14th June 2015 Fire and Rescue Services across the UK are coming together to raise awareness of the dangers to young drivers of driving whilst distracted.
Driving is a risky activity, so it requires full attention at all times. Drivers who are distracted significantly increase their risk of causing a devastating crash.
Target audience - young drivers & passengers
The target audiences for this week are young drivers and passengers because although driving distraction is a significant risk for all drivers, if combined with the inexperience of a newly-qualified driver it becomes an even more deadly cocktail.
Station Manager Mark Naylor, road safety lead for North Yorkshire Fire and Rescue Service said: “Although the Fire Service does not have a statutory duty to deliver road safety education, we do so because we attend road traffic collisions, with other emergency services, to release seriously injured people from vehicles. If we continue to all work together to educate and inform drivers we will hopefully reduce collisions and deaths and injuries. The consequences of a road traffic collision, especially ones that involve a fatality stay with people for a very long time.”
Fatal Four factors leading to collision
“Unfortunately, what we call the fatal four, i.e. speed, seat belt, drink and mobile phones play a part in the contributory factors leading to a collision. Mobile phone use is very common, the amount of drivers I see looking at, or using them is worrying, if drivers knew they’re four times more likely to crash when using a mobile phone whilst driving they may stop. In fact, road collisions are the biggest cause of death for young adults aged between 15 and 19. This is why the fire and rescue service and partners are keen to raise awareness of the dangers to this group and help save lives through road safety events. Helps us, to help you, please put your mobile device out of sight whilst driving!”
Distracted driving activities include things like using a mobile phone, texting, and eating. Using in-vehicle technologies (such as navigation systems) can also be sources of distraction.
Passengers – big source of distraction
Passengers are also a big source of distraction and have an important role to play in helping the driver to be able to concentrate on just driving. So the campaign will also be targeting messages about this too.
During the week there will be a range of events, and activities supported by North Yorkshire Fire and Rescue Service and 95Alive the York and North Yorkshire Road Safety Partnership.
On Monday 8th June we will be hosting the launch event for the week, at Lady Lumley’s School in Pickering.
Demonstrations and interactive session
This will involve a number of demonstrations and interactive session for some of the pupils, who attend the school including, demo car, reaction tester, driver simulator and a casualty rescue demonstration by a fire crew from Malton.
Attending this launch will be Chief Fire Office Nigel Hutchinson who is also the CFOA Road Safety lead, along with Andrew Jones MP, Honor Byford, Chair of Road Safety GB and David and Janet Warin (MBEs) who lost their son Daniel in a road traffic collision.
Events scheduled for the week
Throughout the rest of the week North Yorkshire Fire and Rescue Service, and 95Alive will be holding a number of other events including:
Monday 8th June
Tuesday 9th June
Wednesday 10th June
Thursday 11th June
Friday 12th June
Saturday 13th June
Sunday 14th June
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