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New generation consolidates leadership amongst security industry trade media

Published on 12 October 2009 has established itself as the definitive leader of the security industry trade media has established definitive leadership of the security industry trade media establishes new website traffic and viewership record, exceeding a million page views for Q3, 2009

Independent website usage statistics have confirmed's leadership within the security industry media, the website's publisher, Notting Hill Media Limited, announced today.

With over 115,000 monthly visits (Source: Google Analytics, September 2009), has comfortably overtaken its nearest global rival, US based also leads the field in Europe and the UK, significantly outranking, the website produced by the organisers of the IFSEC tradeshow (Source: Google Trends, September 2009). recorded over 1.1 million page views in the third quarter of this year, a staggering 90% year-on-year increase. This continues the enormous growth in reach and popularity over the past 2 years: a traffic increase of 175% during calendar year 2008, and 2009 year-to-date growth in excess of 70%.

This record viewership is another endorsement of the ‘generation leap' made by the website in July this year to sport a contemporary, stylish look. Developed with insights gained from an in-depth analysis of on-site user behaviour and anecdotal feedback from security industry professionals, Generation 3 (or G3) of provides users with an outstanding user experience: useful content, powerful functionality, stunning visual appeal, and enhanced usability.

Says Tony Saville, Publisher of "We are delighted to be getting such industry recognition across so many territories, a reward for our continuing efforts to be the most comprehensive and useful resource for security professionals. G3 offers an outstanding user experience and incomparable exposure to advertisers

"We also strive to be the most powerful and effective marketing medium for our advertisers. To this end, we dedicate significant content, web marketing and development resources to ensuring that our advertisers get the greatest value for their marketing dollars with incomparable reach and exposure.

"Web usage in the security industry is increasing rapidly. Online now significantly outstrips all other forms of media communication within the security industry - and we are delighted to be at the forefront of this shift. While hard copy and trade shows struggle in the current economic conditions, online has increasingly become the medium of choice for marketing and business development, offering radically improved ROI and transparency. As market leader, we are thrilled to be able to offer so many partners the very best ROI.

"We will continue to work with focus groups to ensure that exceeds the expectations of both our audience - the security industry - and our clients, ensuring they can communicate their messages and develop their businesses in a cost effective fashion," Saville concludes.

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