Lion Apparel expands Pink Helmet Program to support breast cancer awareness

Firefighters can wear Lion Apparel's pink helmets to show support for National Breast Cancer Awareness

Lion Apparel is proud to announce the expansion of its pink fire helmet program. As the world's largest supplier of firefighter protective clothing, Lion is partnering with dealers and fire departments across the United States to raise awareness and funding for breast cancer research.

From its custom color helmet program, Lion offers pink modern style Legacy 5™ and traditional style American Classic™ Paul Conway Helmets™ which firefighters can wear to show their support for National Breast Cancer Awareness Month in October. Lion will donate proceeds from pink helmet sales to the Breast Cancer Research Foundation on behalf of each purchaser.

Last fall, Lion Apparel partnered with Huntington Beach Fire Fighters Association and the Orange County
Fire Fighters Authority, both in California, to help raise awareness and financial resources for breast
cancer. The proceeds from the orders totaled $1,000 and were donated to The Breast Cancer Research
Foundation.

"Lion Apparel is the only manufacturer to offer exact Pantone® Matching System (PMS) or sample
matching color," said Teresa Lawson, product manager for Lion's Paul Conway Helmets™.

"We're proud and excited to partner with firefighters who want to wear pink helmets during the month of October to
show their support for breast cancer awareness and research to combat this deadly disease."

For dealer and ordering information, call +1 800 421 2926 or email lionpsg@lionapparel.com.

For more information on Lion's custom color helmets, click here.