Domino's teams up with NFPA for 'delicious fire safety campaign'
Published on 5 October 2010
As part of the fall campaign, customers who order from participating Domino's Pizza stores in October may be surprised when their delivery arrives aboard a fire engine.
Nearly two-thirds of home fire deaths occur in homes without smoke alarms or with smoke alarms that do not function properly. With that in mind, Domino's Pizza, the recognized world leader in pizza delivery, today announced its fall fire safety campaign to encourage customers to focus on home smoke alarms for safety.
Fire Prevention Week is October 3 through October 9, and participating markets will deliver the message of "Smoke Alarms: A Sound You Can Live With" on pizza boxes during that week, together with their partners at the National Fire Protection Association (NFPA).
As part of the fall campaign, customers who order from participating Domino's Pizza stores in October may be surprised when their delivery arrives aboard a fire engine. If all the smoke alarms in the home are working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries and/or smoke alarm and leave the home with a fully functioning fire safety device.
"Hundreds of lives could be saved each year if all homes had working smoke alarms," said Domino's spokesperson Chris Brandon. "Domino's makes 1 million deliveries each day, so we reach a lot of people in their homes, where fire safety begins. We are thrilled to continue the partnership with the NFPA and to be able to use our network of delivery experts to make homes across the country a little safer."
"On average, eight people die in home fires every day," said Lorraine Carli, NFPA's vice president of communications. "We appreciate Domino's giving us the opportunity to literally deliver life-saving information on fire safety and smoke alarms to people in their home with their pizza."
Smoke Alarm Safety Tips from Domino's and NFPA:
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