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Digital Mobile Radio Association welcomes Sepura into its fold

Published on 17 August 2010
Sepura joins the Digital Mobile Radio Association
DMR is a digital radio standard specified for professional mobile radio users

Sepura, a global leader in the design, manufacture and supply of digital private mobile radios has joined the Digital Mobile Radio (DMR) Association.

DMR is a digital radio standard specified for professional mobile radio (PMR) users developed by the European Telecommunications Standards Institute (ETSI); first ratified in 2005. The DMR standard has numerous benefits both in comparison to legacy analogue systems and to other digital approaches. DMR is currently used in over 100 countries across Asia, the Middle East, Europe, North and Latin America, Africa and Australasia.

“Following a thorough strategic review of the Private Mobile Radio market, the emergence of DMR and its significant synergies with TETRA; we have made the decision to add DMR products to our extensive range of TETRA radios,” says Jens Thostrup, SVP – Sales and Marketing for Sepura.

“We believe we are in a strong position to address the DMR market as we are a leading, independent global supplier and manufacturer of TETRA radios. Moving into the DMR market is a logical progression for Sepura, as we are focused on understanding and meeting customers’ requirements and leading the promotion of interoperability through all ETSI-based PMR standards."

Thostrup concluded: “In addition to broadening our horizons and giving us new and exciting challenges, embracing this new technology will also double the size of our addressable market. This new endeavour will progress in parallel with our continuous commitment towards the TETRA market, where we are one of the undisputed leading global suppliers."

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